What AI Can Do for You Is Worth Less Every Day

I made a list of what AI can do for me.

Getting attention. The last mile for customers. Purchasing.

Then I saw what the list was.

Whatever AI does for me, it does for everyone.

My cost drops.

So does my competitor's.

No advantage. Just a higher floor.

The value moves back one step.

Content is free to make.

Being remembered is scarce.

Prices are free to compare.

Someone who gives you the real price and owns the problem is scarce.

A customer who had to explain what they wanted was filtered by that effort.

AI removes the effort.

Weak needs now travel all the way to delivery.

So write the other list.

Where AI can't help me.

Count the ones I already hold.